The Wall Street Journal wrote an article a couple weeks ago that wholeheartedly mocked mommy bloggers. It went on to share graphics of how women behave at conferences + how they use them as a way to escape the reality of their lives. Screw carpooling, school drop off and cooking and cleaning and trade it in for champagne, junk food and partying with your friends. Of course, why would blogging be considered an actual job right? Those mommy bloggers you all so smugly mock are probably making more than what you make in a year and have more influence than you could probably expunge from your pinky finger as it types so self righteously on your computer. Brands are learning all to well that the influence and ability to reach a current and new consumer now goes far beyond a pieces of black and white paper that, mostly likely, will be painted on tomorrow by my crafty children. You want to make a piñata kids? Sure, I’ve got the perfect paper to tear up, cover in glue and beat with a stick. Their influence lives on in an online space where people can share it, tweet it, pin it and find it for, well, forever.
What really get’s my panties in a twist is that the article is written by a woman and what’s more a woman who is “friends” with women she refers to as “Mommy Bloggers.” It’s not bad enough that everyday in this business women have to push for men to understand the importance of paying for endorsements from highly influential bloggers, but now women are attacking as well.
If this influence was indeed ridicule worthy, then brands wouldn’t compensate bloggers to blog about their brands in order to reach a bigger and more genuine audience? And further, why would they do it again and again if it wasn’t working? Just because you puff up your chest Mr. Wall Street Journal + pretend to know what you’re talking about doesn’t distract us “Mommy Bloggers” from seeing right through the facade. I’m personally, a very hard working Mom. I run a business, publish content on this blog and take care of a family + a home… and when traveling to a conference, I’m of the opinion that working hard and playing hard can go hand in hand. No one pokes fun at the big fortune 500 companies who treat their employees to week long, all expense paid trips filled with all the luxurious one could ever want, then hold a 3 hour training session once and call it a business trip. I smell the bullshit from a mile away.
And while much of what was said was crap, it’s true that bloggers don’t take pictures of the work, it’s just assumed it’s happening. We share the relational side of what we do, the people we meet, the champagne we drink, the cupcakes we indulge in. You know what? I’m 100% ok with that! In fact, I personally went out of my way to showcase all the fun we were having. Why? Because at the end of the day, I know how I am + the power of what “Mommy Bloggers” can do. So Mr. Wall Street Journal, cheers! For a moment you managed to make yourself and other women look like assholes.
All crap aside, last weekend I headed to Laguna Niguel for Mom 2.0 Summit, a conference sponsored by Dove + the amazing new initiative to show women that they are beautiful from the inside out #GirlUnstoppable. I met some incredible women + spoke to many brands who understand the power of social marketing. If you were to ask me if I love it, I would say yes! In fact, I’ve already bought my ticket for next year.